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If you have a good selling idea, your secretary can write your ad for you.
Morris Hite
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If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Morris Hite
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Wars and elections are both too big and too small to matter in the long run. The daily work—that goes on, it adds up.
Barbara Kingsolver
Morris Hite
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