The ultimate test of a finished account executive is his ability to write a sound marketing plan.


As quoted in "Adman: Morris Hite's Methods for Winning the Ad Game" (1988)


The ultimate test of a finished account executive is his ability to write a sound marketing plan.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.