There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.


As quoted in Adman: Morris Hite's Methods for Winning the Ad Game (1988), p. 204.

Morris Hite Quotes

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or...

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or...

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or...

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or...