In the words of Max DePree: "Management has a lot to do with answers. But leadership is a function of questions. And the first question for a leader always is: 'Who do we intend to be?' Not 'What are we going to do?' but 'Who do we intend to be?'"

Good Business: Leadership, Flow, and the Making of Meaning (ed. Penguin, 2004) - ISBN: 9781101127001