Michael Schudson - Powerful Quotes

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The schools, government, and news media are all more powerful in shaping people's basic concepts of how the world operates and what kinds of lives are worth living. Still, advertising is a powerful cultural institution in this country (less so in other capitalist countries, though its presence is growing).

Michael Schudson

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson