Michael Schudson - Media Quotes

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The schools, government, and news media are all more powerful in shaping people's basic concepts of how the world operates and what kinds of lives are worth living. Still, advertising is a powerful cultural institution in this country (less so in other capitalist countries, though its presence is growing).

Michael Schudson

The advertising agencies and the media can argue the point either way. If they are trying to convince an advertiser to increase the media budget, they can cite examples of devastatingly successful advertising campaigns. But if they are defending themselves before the Federal Trade Commission (FTC) or a civic organization decrying television advertising to children, they trot out the data that demonstrate that advertising has slight or no effect on product sales.

Michael Schudson