The effectiveness of advertising depends on the amount and kind of product information available to consumers.... advertising will be more successful the more impoverished the consumer's information environment.


Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, 1984

Michael Schudson Quotes

The effectiveness of advertising depends on the amount and kind of product information available to consumers.... advertising will be more successful ...

The effectiveness of advertising depends on the amount and kind of product information available to consumers.... advertising will be more successful ...

The effectiveness of advertising depends on the amount and kind of product information available to consumers.... advertising will be more successful ...

The effectiveness of advertising depends on the amount and kind of product information available to consumers.... advertising will be more successful ...