Michael Porter Quote

There's a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it's about deliberately choosing to be different. Operational effectiveness is about things that you really shouldn't have to make choices on; it's about what's good for everybody and about what every business should be doing.


"What is strategy?" In: Harvard Business Review, November (1996)


There's a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it's about...

There's a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it's about...

There's a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it's about...

There's a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it's about...