Michael Martin Hammer Quote

It is time to stop paving the cow paths. Instead of embedding outdated processes in silicon and software, we should obliterate them and start over. We should reengineer our businesses: use the power of modern information technology to radically redesign our business processes in order to achieve dramatic improvements in their performance.


p. 104 - "Reengineering work: don't automate, obliterate," 1990


It is time to stop paving the cow paths. Instead of embedding outdated processes in silicon and software, we should obliterate them and start over....

It is time to stop paving the cow paths. Instead of embedding outdated processes in silicon and software, we should obliterate them and start over....

It is time to stop paving the cow paths. Instead of embedding outdated processes in silicon and software, we should obliterate them and start over....

It is time to stop paving the cow paths. Instead of embedding outdated processes in silicon and software, we should obliterate them and start over....