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Within image theory, it is suggested that important components of decision-making processes are the different images that a person may use to evaluate choice options. Images may represent a person's principles, goals, or plans. Decision options may then match or not match these images and be adopted, rejected, considered further, depending on circumstances.
Michael Hogg
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Michael Hogg
Bio:
Michael A. Hogg is an Australian psychologist, and Professor of Social Psychology in the School of Behavioral and Organizational Sciences at Claremont Graduate University.
Known for:
Social Psychology
Essentials of Social Psychology
Group Motivation
Michael Hogg on Wikipedia
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