The essence of building your own brand. People having heard of you - and having a positive impression - before you've even met them. If you can create that effect, doors open for you. A close second, if that's not possible, is people getting a good impression of o very quickly when they Google you

The Education of Millionaires: Everything You Won't Learn in College About How to Be Successful (ed. Penguin, 2011) - ISBN: 9781101544495