A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.


Work in progress (ed. 1999) - ISBN: 9780140281989

Michael Eisner Quotes

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.