Martin Lindstrom - Buyology: Truth and Lies About Why We Buy

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If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

Martin Lindstrom

Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.

Martin Lindstrom

When we brand things, our brains perceive them as more special and valuable than they actually are.

Martin Lindstrom