In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate, in depth, in the consequences of our every action. It is no longer possible to adopt the aloof and dissociated role of the literate Westerner.


Understanding Media (1964)

Marshall McLuhan Quotes

In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole...

In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole...

In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole...

In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole...