Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.


from a 1960 report to the National Educational Broadcasters Association, quoted in Marshall McLuhan: The Medium and the Messenger by Philip Marchand, p. 148


Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.

Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.

Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.

Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.