The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication... is towards participation in a process, rather than apprehension of concepts.


Letter to Harold Adam Innis, March 14 1951. From Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 73

Marshall McLuhan Quotes

The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an...

The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an...

The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an...

The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an...