Since Sputnik and the satellites, the planet is enclosed in a man-made environment that ends "Nature" and turns the globe into a repertory theater to be programmed. Shakespeare at the Globe mentioning "All the world's a stage, and all the men and women merely players" (As You Like It, Act II, Scene 7) has been justified by recent events in ways that would have struck him as entirely paradoxical. The results of living inside a proscenium arch of satellites is that the young now accept the public spaces of the earth as role-playing areas. Sensing this, they adopt costumes and roles and are ready to "do their thing" everywhere."


From Cliché to Archetype (1970)

Marshall McLuhan Quotes

Since Sputnik and the satellites, the planet is enclosed in a man-made environment that ends Nature and turns the globe into a repertory theater to...

Since Sputnik and the satellites, the planet is enclosed in a man-made environment that ends Nature and turns the globe into a repertory theater to...

Since Sputnik and the satellites, the planet is enclosed in a man-made environment that ends Nature and turns the globe into a repertory theater to...

Since Sputnik and the satellites, the planet is enclosed in a man-made environment that ends Nature and turns the globe into a repertory theater to...