Marcel Duchamp Quote

.. the thing was to choose one [a ready-made object] that you were not attracted by.... and that was difficult because anything becomes beautiful if you look at it long enough...[My intention was to] completely eliminate the existence of taste, bad or good or indifferent.

In: The New York school – the painters & sculptors of the fifties, Irving Sandler, Harper & Row, Publishers, 1978, p. 164 - Attributed from posthumous publications