Marcel Duchamp Quote

A point which I want very much to establish is that the choice of these 'ready-mades' was never dictated by aesthetic delectation. This choice was based on a reaction of visual indifference with at the same time a total absence of good or bad taste.... in fact a complete anesthesia. One important characteristic was the short sentence which I occasionally inscribed on the 'readymade'. That sentence instead of describing the object like a title was meant to carry the mind of the spectator towards other regions more verbal.

'Apropos of Ready Mades', 1961