Malcolm Gladwell Quote

The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.


Blink: The Power of Thinking Without Thinking (2005)


The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.

The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.

The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.

The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.