That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.


The Tipping Point (2000)

Malcolm Gladwell Quotes

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.