Malcolm Gladwell Quote

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.


The Tipping Point (2000)


That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.