What Eddington says about "the direction of time" and the law of entropy comes to this: time would change its direction if men should start walking backwards one day. Of course you can call it that if you like; but then you should be clear in your mind that you have said no more than that people have changed the direction they walk in.

Translated by Peter Winch, Culture and Value (p. 18e), The University of Chicago Press. 1980