The age-long history of thinking on gravitation, too, was erased from the collective consciousness, and that force somehow became the serendipitous child of Newton's genius. The new attitude is well illustrated by the anecdote of the apple, a legend spread by Voltaire, one of the most active and vehement erasers of the past. … The need to build the myth of an ex nihilo creation of modern science gave rise to much impassioned rhetoric.
11.10, "The Erasure of Ancient Science", pp. 390–391 - The Forgotten Revolution: How Science Was Born in 300 BC and Why It Had to Be Reborn (2004)