I believe it has come out of the zombie effect of assimilation. Certain young people are fed up with the commercialization of society, of corporations and political parties trying to define us, of stereotypes and racism based [on] greed and power and of the dominant culture building parking lots and malls over our heritage sites.
Beliefs

Regarding a new generational movement in the States to reconnect with and feel empowered by their Welsh ancestry.; **as quoted in "Wales Arts Review" The Welsh in America (31 October 2013).