Half the money I spend on advertising is wasted, and the trouble is I don't know which half.


David Ogilvy Confessions of an Advertising Man (1963)


Half the money I spend on advertising is wasted, and the trouble is I don't know which half.

Half the money I spend on advertising is wasted, and the trouble is I don't know which half.

Half the money I spend on advertising is wasted, and the trouble is I don't know which half.

Half the money I spend on advertising is wasted, and the trouble is I don't know which half.