My happiness is my business. I can see finality for myself, an end, an absolute end; but none for my business. There one has room to breathe, to grow, to expand, and the possibilities are boundless. One can go to places like the Congo, and organize, organize, organize, well, very big things indeed. But I don't work at business only for the sake of money. I am not a lover of money as money and never have been. I work at business because business is life. It enables me to do things.

William Lever, quoted in C. Wilson, The History of Unilever, London: Cassell, 1954, vol. 1, p. 187; Requoted in Witzel (2004: 166)