Rousseau... is aesthetically revolted by the trashiness of what, some twenty years ago, David Riesman called the 'other-directed' personality, which he saw becoming ever-more salient in our society. This is the personality whose whole being is attuned to catch the signals sent out by the consensus of his fellows and by the institutional agencies of the culture, to the extent that he is scarcely a self at all, but, rather, a reiterated impersonation.

p. 66 - Sincerity and Authenticity (1972)