In television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.


"And So It Goes": Adventures in Television (1986)

Linda Ellerbee Quotes

In television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not ...

In television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not ...

In television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not ...

In television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not ...