Leo Burnett Quote

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'


As quoted in: 100 LEO's (Leo Burnett Company), p. 14.


We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'