Lee Roy Beach Quote

Decision making is essentially social behaviour, even when there is nobody else present, because one anticipates how others will react and factors this into the decision. [...] Organizations per se do not make decisions, but individuals in organizations do. And when they do, they must take others into account.


p. 23, as cited in: Leentje Volker (2010). Deciding about Design Quality: Value Judgements and Decision Making... p. 55-56 - The Psychology of Decision Making: People in Organizations, 2005


Decision making is essentially social behaviour, even when there is nobody else present, because one anticipates how others will react and factors...

Decision making is essentially social behaviour, even when there is nobody else present, because one anticipates how others will react and factors...

Decision making is essentially social behaviour, even when there is nobody else present, because one anticipates how others will react and factors...

Decision making is essentially social behaviour, even when there is nobody else present, because one anticipates how others will react and factors...