Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.


Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media (ed. Morgan James Publishing, 2015) - ISBN: 9781630472702

Kim Garst Quotes

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand ...

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand ...

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand ...

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand ...