Kim Garst Quote

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.


Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media (ed. Morgan James Publishing, 2015) - ISBN: 9781630472702


Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand ...

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand ...

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand ...

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand ...