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The story of business leaders enlisting clergymen in their war against the New Deal is one that has been largely obscured by the very ideology that resulted from it.
Kevin M. Kruse
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James W. Fifield Jr.... convinced the industrialists that clergymen could be the means of regaining the upper hand in their war with Roosevelt in the coming years. As men of God, they could give voice to the same conservative complaints as business leaders, but without any suspicion that they were motivated solely by self-interest.
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Business leaders, of course, had long been working to "merchandise" themselves through the appropriation of religion. In organizations such as Spiritual Mobilization, the prayer breakfast groups, and the Freedoms Foundation, they had linked capitalism and Christianity and, at the same time, likened the welfare state to godless paganism. After decades of work, these businessmen believed their efforts had finally paid off with the election of Dwight Eisenhower.
Kevin M. Kruse
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Kevin M. Kruse
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Kevin M. Kruse is a professor of history at Princeton University. He served as the David L. Rike University Preceptor of History from 2003 to 2006.
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