... the perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior


p. 104 - Evolutionary Economics, 1981

Kenneth Boulding Quotes

The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that ...

The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that ...

The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that ...

The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that ...