Ken Blanchard Quote

Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?

Mission Possible: Becoming a World Class Organization While There's Still Time (ed. McGraw-Hill Companies, 1999) - ISBN: 9780071348270