Kathleen M. Eisenhardt Quote

We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: By developing a few simple yet effective rules, you can tackle even the most complex problems.

"Product development", 1995