Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
Bio: Kamo no Chōmei was a Japanese author, poet, and essayist. He witnessed a series of natural and social disasters, and, having lost his political backing, was passed over for promotion within the Shinto shrine associated with his family.