The art and science of memory is about developing the capacity to quickly create images that link disparate ideas. Creativity is the ability to form similar connections between disparate images and to create something new and hurl it into the future so it becomes a poem, or a building, or a dance, or a novel. Creativity is, in a sense, future memory.
Moonwalking with Einstein: The Art and Science of Remembering Everything (ed. Penguin UK, 2011) - ISBN: 9780141952277