To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.


Ive (2012) cited in: "Without Steve Jobs, Has Apple Lost its Mojo?", TODAY Online, Jun. 12, 2012: About the new MacBook Pro in its introduction video*

YouTube Without Steve Jobs, Has Apple Lost its Mojo?

Jonathan Ive Quotes

To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.

To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.

To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.

To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.