I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not with the products we're trying to use. In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.


Ive (2007) cited in: Lev Grossman "The Apple of Your Ear", Time Magazine, Friday, Jan. 12, 2007: About the iPhone upon its introduction*

Internet Archive The Apple Of Your Ear

Jonathan Ive Quotes

I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not...

I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not...

I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not...

I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not...