The social intuitionist model offers an explanation of why moral and political arguments are so frustrating: because moral reasons are the tail wagged by the intuitive dog. A dog's tail wags to communicate. You can't make a dog happy by forcibly wagging its tail. And you can't change people's minds by utterly refuting their arguments.
The Righteous Mind: Why Good People are Divided by Politics and Religion (ed. Penguin UK, 2012) - ISBN: 9781846145711