Since our technology is really just an extension of ourselves, we don't have to have contempt for its manipulability in the way we might with actual people. It's all one big endless loop. We like the mirror and the mirror likes us. To friend a person is merely to include the person in our private hall of flattering mirrors.
Farther Away: Essays (ed. Farrar, Straus and Giroux, 2012) - ISBN: 9780374708764