John Robbins - Diet for a New America

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Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.

John Robbins

Few of us are aware that the act of eating can be a powerful statement of commitment to our own well-being, and at the same time the creation of a healthier habitat. Your health, happiness, and the future of life on earth are rarely so much in your own hands as when you sit down to eat.

John Robbins

I think what I really learned in all of this, was to be true to myself, to be true to my inner voice. And I began to see, that we really do have the power, our own lives really do make a difference, just by being more conscious of the food that we eat. We can heal ourselves, we can heal the environment, we can heal this planet.

John Robbins

Our understanding of what constitutes intelligence is utterly relative. If an aborigine drafted an I.Q. test, for example, all of Western civilization would probably flunk. We have a very convenient and self-serving way of defining intelligence. If an animal does something, we call it instinct. If we do the same thing for the same reason, we call it intelligence.

John Robbins