The man to watch, the man to put your money on, is not the man who wants to make "a survey" or a "more detailed study" but the man with the notebook, the man with the alternative hypotheses and the crucial experiments, the man who knows how to answer your Question of disproof and is already working on it.

John R. Platt (1964). Cited in: William M. Block, M. Dale Strickland, Bret A. Collier, Markus J. Peterson (2008) Wildlife Study Design. Springer. p. 20 among other places.