On Barack Obama: "No one knew what the new brand actually stood for. So accomplished was the advertising (a record $75m was spent on television commercials alone) that many Americans actually believed Obama shared their opposition to Bush's wars. In fact, he had repeatedly backed Bush's warmongering and its congressional funding. Many Americans also believed he was the heir to Martin Luther King's legacy of anti-colonialism. Yet if Obama had a theme at all, apart from the vacuous 'Change you can believe in,' it was the renewal of America as a dominant, avaricious bully. 'We will be the most powerful,' he often declared."

John Pilger, "The Madmen Did Well", New Statesman, 30 April 2009