John Maynard Keynes Quote

Businessmen have a different set of delusions from politicians; and need, therefore, different handling. They are, however, much milder than politicians, at the same time allured and terrified by the glare of publicity....You could do anything you like with them, if you would treat them (even the big ones) not as wolves and tigers, but as domestic animals by nature, even though they have been badly brought up and not trained as you would wish.

Activities 1931-1939: world crises and policies in Britain and America (ed. 1982) - ISBN: 9780333107287