John Kotter Quote

Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.

Introduction to the 2002 edition, p. 2 - The Heart of Change: Real-Life Stories of How People Change Their Organizations (2002)

Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.

Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.

Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.

Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.