Over the span of man's history, although a phenomenal amount of education, persuasion, indoctrination and incantation have been devoted to the effort, ordinary people have never been quite persuaded that toil is as agreeable as its alternatives. Thus to take increased well-being partly in the form of more goods and partly in the form of more leisure is unquestionably rational.

The Affluent Society (ed. Houghton Mifflin Harcourt, 1998) - ISBN: 9780395925003