John Kao Quote

Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.

Jamming: The Art and Discipline of Business Creativity (ed. Harpercollins, 1996)

Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.

Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.

Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.

Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.