Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.
Jamming: The Art and Discipline of Business Creativity (ed. Harpercollins, 1996)
Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.
Jamming: The Art and Discipline of Business Creativity (ed. Harpercollins, 1996)