We want to research what we call the "known unknowns".... This will reduce total risk in the face of the unknown unknowns, the true surprises..


In: James Olberg, Red Planet Blues, Popular Science, July 2003 (p. 64)


We want to research what we call the known unknowns.... This will reduce total risk in the face of the unknown unknowns, the true surprises..

We want to research what we call the known unknowns.... This will reduce total risk in the face of the unknown unknowns, the true surprises..

We want to research what we call the known unknowns.... This will reduce total risk in the face of the unknown unknowns, the true surprises..

We want to research what we call the known unknowns.... This will reduce total risk in the face of the unknown unknowns, the true surprises..