John Caples Quote

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.

Tested Advertising Methods: How to Profit by Removing Guesswork (ed. 1932)

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.